Wildfire Credit Union Earns Four National MAC Awards for 2025 Marketing Efforts
Saginaw, MI—September 17, 2026— Wildfire Credit Union was recognized with four national Marketing Association of Credit Unions (MAC) Awards during the 2026 MAC Conference in Scottsdale, Arizona. The awards recognize outstanding marketing work completed in 2025, with entries evaluated by industry professionals based on objectives, strategy, audience connection, creativity, competitive edge, and overall impact.
Wildfire received Gold in the Unboxed Brilliance category for its distinctive Wildfire Jeep wrapped in the credit union’s Blaze Your Own Trail branding. The credit union also earned Silver in the Rebrand category for its Blaze Your Own Trail rebrand, which introduced a refreshed visual identity and brand message across Wildfire’s marketing and member experience.
The credit union’s creative and engaging approach to social media also earned recognition, with Silver in the MAC-nificent Humor category for its 2025 Hot Dog Day video series. Wildfire additionally received Bronze in the Commercial Video category for its Greenlight promotional video produced in conjunction with Storyfi.
“We’re honored to have our team’s work recognized alongside so many talented credit union marketers from across the country,” said Tricia Bilhimer, Wildfire’s Chief Marketing Officer. “These awards represent the creativity, collaboration, and hard work that went into bringing the Wildfire brand to life in new ways throughout 2025. From our rebrand to the Wildfire Jeep and the content we create to connect with our members, we’re always looking for ways to blaze our own trail.”
The 2026 MAC Awards received a record 548 entries from credit unions and organizations serving the credit union industry. Winners were announced and trophies presented during the MAC Conference’s Awards Dinner on September 17 in Scottsdale.
About Wildfire Credit Union
Wildfire Credit Union is a member-owned, not-for-profit financial institution committed to helping individuals and businesses achieve their financial goals. With four convenient locations in Mid-Michigan and a full range of products and services, Wildfire is proud to serve members across the Great Lakes Bay Region and beyond.